As the Senior Content Manager at EcoCart, I focused on driving leads for the sales pipeline in addition to building thought leadership content, and building out partner content, consistently achieving over $100K in leads per quarter. Each quarter I researched, creatively directed, wrote, edited, and launched at least one lead-driving ebook or guide based on market research and our target audience needs. The Influence of Gen Z was created in tandem with 11 carefully selected partners, where I outlined each chapter in addition to writing several chapters of the book myself. The following are the most notable metrics:

1. Landing Page Performance: The ebook's landing page has garnered over 11K views and generated 500+ leads since its launch in June 2023.

2. Partner Network Utilization: Leveraged our partner network and linking structure to attract external leads.

3. SEO Blog Integration: The lead-generating form is linked to an SEO blog that consistently ranks as the second most trafficked page on our site, bringing in over 3K views per month with a 1% conversion rate for leads.

4. Content Strategy Impact: The project has contributed over 9 months' worth of additional content, strengthening our authority and thought leadership in the e-commerce and SaaS industries.

The launch and campaign strategy was mostly organic and link-building SEO in addition to partner marketing.